| Implementing Tata Business Excellence Model in Tata Steel |  | 
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 Case Details:
 
 Case Code : OPER021
 Case Length : 15 Pages
 Period : 1996 - 2002
 Organization : Tata Steel
 Pub Date : 2003
 Teaching Note :Not Available
 Countries : India
 Industry : Steel
 
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 << Previous ExcerptsTISCO - Implementing TBEM
	
		| 
Since the introduction of TBEM in 1996 in the Tata Group, TISCO had made efforts 
to implement it. TISCO had laid stress on adopting all the seven areas of 
management in TBEM. As an integral part of implementing TBEM, TISCO gave major 
thrust on improving the quality of product and processes. It also adopted 
several innovative programs to improve its business performance and focused on 
reducing costs significantly. Since the early 1990s, TISCO had laid more 
emphasis on quality consciousness across all its divisions. It had already 
implemented the Total Quality Management (TQM) model organization-wide, while 
most of the departments in the company had attained either an ISO Certification 
or an internal certification.  |   
 |  
 TISCO focused more on training and customer-focused aspects of TBEM, including 
	internal customer focus through a series of internal campaigns. External 
	customer focus concentrated on the customers' requirement and their 
	perceptions towards TISCO. The company benchmarked all its key processes and 
	operations including product development, market intelligence, complaint 
	handling and determination of customer satisfaction with the best industry 
	standards... 
	
		|  | TBEM - The Future
		By January 2002, out of the 80 companies in the Tata Group, around 50 
		had signed the BEBP agreement. TBEM had not only benefited TISCO, but 
		several other companies in the Tata Group. According to media reports, 
		implementation of TBEM was beneficial for many Tata Group companies. 
		Ishat Hussain (Hussain), former executive director, Tata Sons, explained 
		the benefits of TBEM: "Tata Business Excellence Model is a very process 
		oriented approach to management. It is a total management system. It 
		integrates all the business processes. It questions the need and the 
		efficacy of each process. It gives more insight to the business. It 
		helps to develop a structured environment to conduct business."... |  Exhibits
Exhibit I: WSD's RankingExhibit II: Objectives of the 'JRD QV Award' for Excellence in Quality
 Exhibit III: Tata Group Companies Competing for JRD QV Award for 2002 And Points 
Scored by them on the TBEM Scale
 Exhibit IV: The ISO 9000 Standards
 Exhibit V: The Revised ISO Standards
 Exhibit VI: The ISO 14000 Standards
 
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